A trademark is a sign that distinguishes the goods and services produced by a company from similar goods and services of other companies. A trademark functions thus as a distinctive symbol on the market. Trademarks are intended to be used in business, but they can as well be applied for or owned by private persons.
A trademark gives exclusive right
A trademark gives the owner the right to prohibit others from using the same mark or a confusingly similar mark for selling and marketing goods or services that are similar to the owner's goods or services.
There are many sorts of trademarks
A trademark may be, for example,
- a word or a set of words
- a figurative element
- a slogan
- a sound or
- a combination of any of these.
The shape of a product or of its packaging can also function as a trademark.
Examples of trademarks
- A word mark consisting of words, letters, numbers or any other symbols used in word processing
- A figurative mark with a word (the word written in a particular font) (“esimerkki" is “example" in Finnish)
- Words or letters in combination with shapes, drawings or graphics; a figurative mark with a word
- A word and a figurative element in colour
- A figurative mark which only consists of drawings, graphics or a picture. The mark does not contain words or letters.
- The appearance of a product or of its packaging
What is the difference between trademarks and company names?
A company name is intended to distinguish a particular company from other companies, whereas a trademark is intended to distinguish the products of that particular company from competitors’ similar products on the market. A trademark is therefore an important distinctive symbol in marketing.